Introduction to the Over Optimization Penalty 

Google’s over optimization penalty is another approach being introduced by Google in order to help their search results from those over smart SEO experts. Matt Cutts has recently announced that Google is looking at those websites who tend to over search engine optimized, where this idea is to help level the playing ground so that the results are more reliable and accurate.  This aims to address the issues of those who abuse the SEO and gain rankings by improper methods and that there is a place in the search results for those who do not carry out SEO.

What could over-optimization lead to? 

Google always takes their penalties and rules very seriously and if anyone violates them, they have to pay for it, just like with their Panda update earlier. The penalty which would be imposed for over optimization appears to be de-indexing. This could prove to be a great blow for those included in over optimization penalty, as the search bots would not crawl their sites, which would pretty much lead to your site losing identity in the search engine.

Aspects and factors which lead to over optimization of a site 

It is said that over optimized sites are generally not a result of those firms who get their SEO done from professional or experienced Indian SEO consultant and those who do not generally tend to make use of black hat tactics, leading to over optimization. There are many signals which a Google bot tends to taken into consideration, which aids in detecting whether a site is over optimized.  The aspects discussed below are some crucial aspects tend to qualify as over optimization, which need to be taken into serious consideration in order to try and avoid it. 

  •         Excessive usage of keywords
  •        Low quality and unoriginal content
  •          Paid and inorganic inbound links
  •          Weak website layout/design
  •          Repetitive and redundant data on the website
  •          Too much backlinking and backlinking from untrustworthy sites
  •          Inappropriate use of Anchor text
  •          Improper and excessive use of H1 tags
  •          Automatic page redirects

 What can be done if one has been penalized? 

 If your site is being penalized for over optimization it becomes even more important that the above mentioned aspects are properly taken care of and fixed accordingly. Once the required issues are fixed, one can request Google to reconsider their site again. Other than addressing all the issues properly and making a formal request to Google, there seems to be no other option for the over optimized site owners.

Conclusion:

It appears to be extremely important to understand what exactly Google’s is over optimization penalty and how it can be effectively avoided to help your site and business from an SEO point of view. An experienced SEO Consultant India is well versed with all the aspects associated with it and successfully help increase your firm’s visibility online.